ENEOS On The Road: Boulevard Auto
Turning Passion into Community Trust
At ENEOS, we love seeing how our dealer partners bring their unique spirit to their local communities. In our latest chapter of ENEOS on the Road is Boulevard Auto in Castro Valley, California — a family-owned and operated shop that’s transformed an old lube shop into a trusted, full-service repair center serving all kinds of vehicles, from everyday commuters to European cars and custom builds. Join us in taking a tour of their shop with ENEOS ambassador, Sonoma Raceway and DEVSpeed Shop manager, and Formula DRIFT driver Faruk Kugay.
Boulevard Auto owner and general manager Fahad has been the driving force behind Boulevard Auto since 2014. When he first took over the shop, it needed new life. “Everything in here was just in distress,” he says. He shut it down for nearly a year to rebuild it from the ground up, turning it into the well-respected shop it is today. Now, Boulevard Auto handles everything from routine maintenance to major engine swaps — all with a personal touch.
Their unique setup still includes the original lube shop pits, which Fahad explains are perfect for working on big trucks and smaller vehicles alike. “Instead of lifting it up and crawling around on the ground, you roll it in, drain fluids, and stay on your feet. It just makes sense,” he says. For customers, it means faster, safer, and more efficient service.
What really makes Boulevard Auto stand out is the passion that Fahad and his team bring to the job every day. With over 20 years of experience under his belt, Fahad has deep roots in the tuning world. He still loves figuring out custom projects, just like he did back when he spent a month swapping his first Honda motor by hand — long before the days when every part was just a click away online.
This tuning background brings an extra level of diagnostic skill to every job. As Fahad puts it, “Back then, the best you had were forums and a multimeter. You really had to figure things out yourself. That mindset helps us solve problems that others might miss.”
Boulevard Auto’s tight-knit crew reflects this same passion. Max, their friendly service advisor, makes sure every customer feels at home. James and Don, their experienced techs, share Fahad’s love for cars — it’s not unusual to see them good-naturedly teasing each other in the shop while knocking out top-quality work.
So why is Boulevard Auto proud to be an ENEOS dealer? It’s simple: they know the value of using the best parts and materials available — and that includes the oil. ENEOS lubricants meet the same high standards Boulevard Auto sets for every job. When you care about keeping engines running like new — whether it’s a daily driver or a tuned-up custom — using oil trusted by original equipment manufacturers is just the right fit.
Fahad and his team also understand that value matters to their community. They offer competitive, honest pricing so their neighbors can count on quality work without surprises. It’s this blend of old-school dedication, modern know-how, and genuine community care that keeps customers coming back year after year.
Boulevard Auto shows that when you combine passion, expertise, and trusted products like ENEOS, you don’t just build a business — you build lasting relationships. That’s what being an ENEOS dealer is all about.
Thinking about leveling up your shop? Take a page from Boulevard Auto’s book: keep the passion alive, take care of your community, and choose the best products for the job.
View the video interview above to get to know Boulevard Auto!
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